Back to Basics: The Measures of Remarkable Associations.jpg "Meydenbauer Center logo")
Wednesday, February 18
10:00 AM - 2:00 PM
Washington Farm Bureau, Lacey
Registration
Members $125.00 and $65.00 for each guest from the same organization
Nonmembers $1750.00 and $75.00 for each guest from the same organization
Register online.
Association professionals face a unique set of complexities that make it especially challenging to provide remarkable leadership to member-based organizations. Conflicting interests from members, industry partners, policy-makers, and society, as a whole, can create a myriad of driving forces that can seem especially overwhelming to people who lead or aspire to lead associations.
Remarkable leaders of associations have consistently remined one another, from one generation to the next, to “never forget the basics.” Leaning into the foundational essentials of the industry can actually form a compass in situations that are difficult to navigate.
While there is an “art” to association management, there it is also a science. The Seven Measures: What Remarkable Associations Do That Others Don’t published by ASAE has been a timeless benchmark that will be the focus of this workshop.
Designed for all association professionals who want to pursue excellence, this program will:
- Focus on associations as community-based movements advancing a set of shared values for societal benefit
- Review the seven measures of remarkable associations and their relevance in today’s operating environment
- Identify specific strategies to demonstrate that associations are critical to cultivating human belongingness and connectedness in today’s society
Participants will be challenged to think about how they perceive associations operating in society, how their own association measures up to the seven standards, and human impact that can be unleashed by the power of people truly being in association with others.
This session is sponsored by our 2026 Diamond Sponsor, the Meydenbuaer Center.
About the Presenter
Jeffrey R. Wilcox, CFRE
President & Chief Mission Advancement Officer
Third Sector Company
Jeffrey Wilcox is a nationally recognized pioneer in nonprofit leadership development. He is the founder of Third Sector Company’s Interim Executives Academy and Board Chairs Academy and has spent a lifetime as a senior nonprofit executive, author, newspaper columnist, teacher and speaker supporting people to effectively lead organizations that impact people and communities. He founded and taught the Association Leadership Academy for the California Society of Association Executives (now Associations West) for three years. Jeffrey is a former board member of Washington Society for Association Executives and was presented the WSAE Innovation Award in 2022 and the WSAE President’s Award in 2025. Formerly the senior vice president of community development for the United Ways in Phoenix and Los Angeles, and former Executive Director of Children’s Hospital Foundation of Orange County, Jeffrey founded Third Sector Company in 2002 and has provided services to over 900 nonprofits and has graduated nearly 700 people in the field of interim executive leadership.