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The indispensable resource for advancing the careers of association management professionals and strengthening the associations they lead.



Every session strengthens your knowledge as an association professional!

Most people say the #1 Benefit is to actually be there.


October 2019
The Art of Membership
Keynote: Sheri Jacobs, FASAE, CAE, Avenue M Group
Value: 4 CAE Credits (total program)

As the founder of Avenue M Group, Sheri Jacobs, FASAE, CAE, is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author of Pivot Point: Reshaping Your Business When it Matters Most and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a unique firm that helps associations achieve their goals.

She is the author of The Art of Membership, co-editor and a contributor to ASAE’s best-selling membership book, Membership Essentials (ASAE 2007 and 2015) and author of the ASAE marketing book 199 Ideas: Powerful Marketing Tactics That Sell (ASAE 2010). 

This keynote is about learning how to ensure your organization remains nimble and is able to quickly adapt to a changing landscape, and the five essential characteristics needed to ensure your organization can recruit and retain members well into the future. 

October 2019
Your Website Has to be More Than Just a Pretty Face in Cyberspace
Pia Larson, Chief Imagaination Officer,

I’m straight-up obsessed with making you look good — like, really reaaaaaallly good. It’s true and I can prove it because hundreds of satisfied clients say so. Whether you want to grow your business, increase profits, or go automated, my team and I know how to get you there. I grew up on St. Croix in the U.S. Virgin Islands and got to travel the world. This gave me a creative “go get ‘em” outlook on life and in business. I view the world and all of humanity as colorful and epic — each person has their own unique fingerprint, and every person needs to connect with others in a very real way. As you can imagine, there wasn’t a whole lot of room to let this creative genius out when I worked in the corporate world. So, in 2006, my free spirit and I up and left the Land of Cubicles in search of something more. Something bigger. Something that would change the world…

Tools for Associations: