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The indispensable resource for advancing the careers of association management professionals and strengthening the associations they lead.



Providing leadership to the voice of our association and members in the 2020s  

9:00 - 11:00 a.m. Tuesday October 5, 2021
Value: 2.0 CAE Credits 


1) Learn how to give your association a voice.
2) Learn to work with your organization to establish boundaries around a common voice for diverse people.

Emcee: Brett Hartman, VP at HartManagement
Panelists: Tammie Hetrick, CEO, Washington Food Industry Association and Peter Schrappen, CAE, VP, Government Affairs Director at Northwest Marine Trade Association
Discussion Leaders: pending

9:00 a.m. Emcee Welcome and Sponsor Greetings
9:05 a.m. Breakouts of 2/Meeting & Greet
9:10 a.m. Keynote
9:50 a.m. Break
10:00 a.m. Panelists
10:20 a.m. Case Studies
10:50 a.m. Aha moments by discussion leaders

Most people will need these New Skills to navigate the changing business evironment.

Kristen Merrifield, CAE, CNAP

Chief Executive Officer,
Alliance of Arizona Nonprofits
Speaker sponsored by Third Sector Company

Kristen is a proven leader across multiple sectors invested in the development and success of others. She has more than 18 years’ experience leading efforts to support community stakeholders, including extensive involvement working with professional associations, Chambers of Commerce and various community and business organizations, both public and private. Kristen holds a BS in Business Management and an MS in Leadership from Grand Canyon University, and she is an active volunteer serving on various business and nonprofit community committees and boards.