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The indispensable resource for advancing the careers of association management professionals and strengthening the associations they lead.



Learn how to build a brilliant marketing plan.

Meet Melanie - "the most impressive brand strategist ever."

Most people will need these New Skills to navigate the changing business evironment.

Tuesday March 2, 2021
9:00 a.m. - 11:00 a.m.

Future-Proofing Your Brand for 2021 and Beyond
Melanie Asher, MBA
Value: 2 CAE Credits

Determine which content works for what buyers within different channels and develop an entirely new perspective and approach to generating awareness, opportunities.

The second half of the program consists of breakouts structured around How to Build a Brilliant Marketing Plan.  Learn about the digital marketing trends you need to know in 2021.  Create actionable tactics to make your brand more discoverable and exponentially grow qualified lead volume. Everyone will benefit from learning how to adjust your plan during uncertain times.

About Melanie Asher, MBA: Mixing brand development, strategy, and implementation, Melanie Asher, MBA works with her clients to build brands worthy of going viral. Her work moves your brand from “just” marketing into the day-to-day operations of your business to create results like effective communications, branding initiatives worthy of going viral, and strong community relations that transform your business. As Founder, Speaker, and Brand Catalyst of Omicle LLC, she is a powerful, sought-after speaker and international author of three books on culture-driven brands. For more on Melanie Asher, please visit or join her Facebook Group, Brilliant Branding.