The Art of Business Development


Business
Development


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Business development competencies essential to managing an association


A. Programs, Products, Services, and Non-dues Revenue

  1. Determine the organization’s strategic needs and objectives for partnership.    
  2. Develop strategic partnerships to advance the organization’s mission.    
  3. Conduct due diligence and ongoing review to ensure partnerships are viable and aligned with the organization’s mission.    
  4. Negotiate agreements that define the terms of partnership and comply with legal requirements.    

B. Meetings & Events

  1. Define objectives for meetings and events in alignment with organizational goals and stakeholder needs.
  2. Prioritize the use of organizational resources to achieve successful meetings and events.
  3. Evaluate outcomes relative to objectives to improve future meetings and events.

C. Certification, Licensure, and Accreditation

  1. Maintain a current understanding of the distinguishing characteristics of certification, certificate programs, licensure, and accreditation.
  2. Assess the need for and relevance of credentialing programs.
  3. Comply with relevant standards and legal obligations associated with credentialing programs to ensure validity and reliability and minimize risk.

D. Industry Standards

  1. Identify the need for standards in keeping with the organizational vision and mission.
  2. Implement transparent and objective standards development and promulgation processes.
  3. Ensure that standards are maintained to protect the organization and minimize risk.

E. Strategic Partnerships

  1. Determine the organization’s strategic needs and objectives for partnership.
  2. Develop strategic partnerships to advance the organization’s mission.
  3. Conduct due diligence and ongoing review to ensure partnerships are viable and aligned with the organization’s mission.
  4. Negotiate agreements that define the terms of partnership and comply with legal requirements.

View entire content of knowledge competencies as outlined in the CAE exam.

 

Every session strengthens your knowledge as an association professional!

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Archive: Art of Business Development

March 3, 2020
How Virtual and Augmented Reality Will Impact Association Exhibitions and Events  
Corbin Ball, CSP, CMP, DES, MS 

Corbin Ball, CSP, CMP, DES, MS is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology association meetings, he transitioned to become a highly acclaimed speaker with the ability to make complex subjects understandable and fun.  His articles have appeared in hundreds of national and international publications and he has been quoted in the U.S. News & World Report, Wall Street Journal, the New York Times, USA Today, Fast Company, PC Magazine and others. Corbin is an inductee into the EIC Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry. He is the only person to have received both the MPI International Supplier of the Year and the MPI International Chapter Leader of the Year awards. Corbin has been named as one of "The 25 Most Influential People in the Meetings Industry" five times by Successful Meetings/MeetingNews magazines.

Video sponsored by Magnus Media Group Video Production

March 3, 2020
12 Steps to Sponsorship Success
Sylvia Allen

Considered one of the world's PR and sponsorship experts, she is the author of HOW TO BE SUCCESSFUL AT SPONSORSHIP SALES and A WOMAN'S GUIDE TO SALES SUCCESS.  Allen has received numerous awards and honors, including being named to the International Festivals and Events Association Hall of Fame; honored as one of the Top 50 Women in Business in New Jersey; named Garden State Woman of the Year; received the Governor’s award for her work with the Freehold Center Partnership and was recipient of the Humanitarian of the Year Award for her work with Sylvia's Children, a 501(c)3 organization she founded 15 years ago to help orphans in Uganda. 

Video sponsored by Magnus Media Group Video Production

February 2020
Association of Washington Business and Washington Realtors share strategies and successes with recent re-branding initiatives.


Jason Hagey, Vice President, Communications
Association of Washington Business

AWB BRAND REFRESH: THE ASSOCIATION OF WASHINGTON BUSINESS (AWB) is the largest and best-known business advocacy group in the state of Washington. After a leadership change, a new mission and vision, and the development of a new strategic plan, the organization was ready to update how it communicated its story to the marketplace. DH collaborated with AWB on a rebranding effort focused on bringing its new vision to life.



Michell Hage, CEO, DH: An Advertising, Public Relations and Branding Agency
Powerpoint presentation

Michelle helps clients across a broad range of industries use strategic communications to meet their business goals. She has experience in public health, health care, education, association, corporate and energy sectors as well as brand initiatives across industries. An expert in social change marketing, Michelle has helped clients drive behavior change on topics ranging from substance use prevention and safe medication storage to immunizations and chronic disease. She also works with clients on advocacy programs, marketing initiatives, strategic planning, issue management and crisis communications. 


Steve Klaniecki, Director of Communications & Marketing
Washington Realtors

For your convenience, we've created a download page for the new Washington Realtors® logo(s), as well as, the branding guidelines provided by out design agency, DEI Creative.

   

February, 2020
The Art of Strategic Managment
Keynote: Jeff De Cagna, FRSA, FASAE

Jeff is an author, speaker and advisor for associations and non-profit organizations across North America and around the world. He is a Fellow of the Royal Society of Arts (UK) and a Fellow of ASAE: The Center for Association Leadership. Jeff served on the ASAE Board of Directors from 2007-2010, serves as immediate past chair of ASAE’s Key Consultants Committee and as a member of the ASAE 2020 Centennial Task Force. 

This keynote is about Why Strategy and Foresight are Not the Same Thing: Associations need both strategy and foresight, and while these two types of essential learning are clearly connected, they are not the same thing. In this century's third decade--the very challenging Turbulent Twenties--it is critical for association decision-makers to develop a clearer understanding of both strategy and foresight, how they are related, how they are different and how to maximize the benefit of both.