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News You Can Use

Introducing our Partner Zone

Formerly known as the WSAE Buyers Guide, this name, the Partner Zone, better represents the spirit of which our trusted associate members work with association professionals. Re-discover this resource page and gain direct access to the services association professionals need most.

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SuperUser Brit, Wednesday, March 16, 2022

The ART of Marketing & Communications

Find out more about SEO and how to use key strategies for your organization to be able to rank higher in search engines - not just for Google but social media platforms as well. And with so much of our time spent these days searching other sites, having the right wording and links in your website content can be a huge benefit to your association. A better web presence can lead to increase membership.

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SuperUser Brit, Sunday, February 20, 2022

Need to Know Update from ESD

The Employment Security Department announced that on January 27 Governor Inslee signed a bill that delays parts of WA Cares implementation by 18 months. Most immediately, premium collection for WA Cares will not begin until July 2023. Newly updated information and guidance is available on the WA Cares website.

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SuperUser Brit, Sunday, February 20, 2022

It's Time to Reconnect and Save $$$ Early Bird Rates Available Through May 6!

A leadng source of insight and innovation, the WSAE Convention is also the largest gathering in the Pacific Northwest of subject-matter experts and professionals like you. Whether you are looking to reunite with a favorite colleague or forge new business partnerships, you will have plenty of opportunities at this year's gathering. A Special Invitation from Tulalip's Cheryl Dierich! No matter where your home base is located, while attending the WSAE 2022 Convention you will want to immerse yourself in a luxurious and memorable stay at the Tulalip Resort Casino. Discounted rates are available 3 days prior to and after the Convention, so take advantage of them and extend your stay!

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SuperUser Brit, Sunday, February 20, 2022

Help Inform Policymakers About the Association Community

American Associations Day, scheduled for March 31 - April 1, 2022, is an education and advocacy event to help inform policymakers and urge Congress to support the association community. ASAE's Fly In is open to any association professional, industry partner, or leadership volunteer that is passionate about association issues and wants to make a difference, as well as meet and network with fellow advocates from the across the country.

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SuperUser Brit, Saturday, February 19, 2022

Final President’s Message

Association boards come and go, and staff changes over time, but if you are intentional about your organization’s culture, your members can’t tell the difference.

This year’s pre-convention “deep dive” presented by Jaime Nolan, CAE, was a valuable reminder of how an association’s staff culture and experience trickle down to the membership and affect the member experience and, therefore, the member culture. I want to add a dimension to that, and that is the culture of the governing board. Leadership drives the culture of the organization. What your leaders do and say and how they behave set the tone for the entire organization. Imagine a positive culture where inclusion, helpfulness and community building are the norm. That leadership culture sends a wave that travels through the entire organization. The organization staff will feel supported and empowered; members will feel valued and get the help they need to thrive and, in turn, give back by stepping into volunteer and leadership positions. 

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SuperUser Brit, Thursday, June 15, 2017

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