Shop Talk Shop Talk: Books for the Big Dark The long, dark days of winter are the perfect time to curl up with a good book. Join us for a special Shop Talk led by Bracken Killpack, Executive Director of the Washington State Dental Association, as we share reading recommendations for the holiday season and beyond. This session isn’t about professional development (no CAE credit here!)—it’s about fun. Whether you’re into novels, nonfiction, or the latest business bestsellers, bring your favorite titles and discover new ones from your peers. Think of it as a cozy book chat with colleagues to help brighten the Big Dark. Read more...
Shop Talk Shop Talk: Books for the Big Dark (December 17) The long, dark days of winter are the perfect time to curl up with a good book. Join us for a special Shop Talk led by Bracken Killpack, Executive Director of the Washington State Dental Association, as we share reading recommendations for the holiday season and beyond. This session isn’t about professional development (no CAE credit here!)—it’s about fun. Whether you’re into novels, nonfiction, or the latest business bestsellers, bring your favorite titles and discover new ones from your peers. Think of it as a cozy book chat with colleagues to help brighten the Big Dark. Read more...
Shop Talk Shop Talk: 11 Tips to Make Your Website Your #1 Marketing Tool (November 19) Your website can be much more than an online brochure—it can be your most effective tool for attracting and engaging members. Join Charles Stanisce of Novi AMS for an interactive Shop Talk packed with practical tips to turn your site into a powerful marketing asset. Learn how to enhance the user experience, strengthen your marketing funnel, and apply technology tools that help your association stand out online. Read more...
Shop Talk Shop Talk: Using AI for Marketing and Communications (October 29) Artificial intelligence is quickly becoming a practical tool for marketing and communications. Join Jeanette Kebede, CAE, Vice President of Communications & Technology at the Washington Society of CPAs, for a hands-on session exploring how AI can help draft and refine copy, create slides and social posts, and build marketing playbooks. You’ll learn how to guide AI step by step while keeping your brand and organizational voice front and center. Read more...
Shop Talk Enriching the Member Experience Through Innovative Revenue Strategies July 10, 2024 | 12:30 p.m. - 1:00 p.m. | Complimentary - Sponsored by Tulalip Resort Casino and Explore Seattle Southside During this 30-minute Shop Talk session with Lance Clark, CAE - Executive Director at Northwest Housing Association. navigate the ever-evolving landscape of financial stability for associations requires a keen focus on enhancing the member experience. As we explore innovative strategies beyond traditional membership dues in this interactive session, we will not only delve into assessing revenue gaps, fostering strategic partnerships, diversifying income streams, and leveraging technology but also emphasize how these endeavors contribute to an enriched member experience. Read more...