In today’s unpredictable landscape, long-term plans need more flexibility than ever. Join Vanessa Dennison for this interactive Shop Talk on January 21 as we explore practical ways to balance long-term vision with shorter, more adaptable planning and budgeting cycles. Through shared experiences and discussion, participants will examine tools and approaches that help boards and organizations stay focused while remaining nimble.

In today’s unpredictable landscape, long-term plans need more flexibility than ever. Join Vanessa Dennison for this interactive Shop Talk on January 21 as we explore practical ways to balance long-term vision with shorter, more adaptable planning and budgeting cycles. Through shared experiences and discussion, participants will examine tools and approaches that help boards and organizations stay focused while remaining nimble.

The long, dark days of winter are the perfect time to curl up with a good book. Join us for a special Shop Talk led by Bracken Killpack, Executive Director of the Washington State Dental Association, as we share reading recommendations for the holiday season and beyond.

This session isn’t about professional development (no CAE credit here!)—it’s about fun. Whether you’re into novels, nonfiction, or the latest business bestsellers, bring your favorite titles and discover new ones from your peers. Think of it as a cozy book chat with colleagues to help brighten the Big Dark.

Your website can be much more than an online brochure—it can be your most effective tool for attracting and engaging members. Join Charles Stanisce of Novi AMS for an interactive Shop Talk packed with practical tips to turn your site into a powerful marketing asset. Learn how to enhance the user experience, strengthen your marketing funnel, and apply technology tools that help your association stand out online.

Artificial intelligence is quickly becoming a practical tool for marketing and communications. Join Jeanette Kebede, CAE, Vice President of Communications & Technology at the Washington Society of CPAs, for a hands-on session exploring how AI can help draft and refine copy, create slides and social posts, and build marketing playbooks. You’ll learn how to guide AI step by step while keeping your brand and organizational voice front and center.