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2025 Association Think Journal

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Welcome to the third edition of the Association Think Journal. The third edition is also the first version which is in electronic format. Click HERE for the downloadable, and also fillable version. This journal is designed to be a thoughtfully curated framework to help association professionals find focus in goal setting, practice consistency, and use a process for continuous improvement.

The Looming Threat to Associations of Tax Reform

by Mary Kate Cunningham, CAE, Senior VP, Public Policy, ASAE

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Associations and policy advocates of all stripes are gearing up for a major Washington tax battle in 2025. Unfortunately, at the same time, associations are facing one of the most significant challenges in our sector’s history: the potential imposition of increased taxation. As association professionals and industry partners, we know how our community drives the economy and contributes to society. We need your help in sharing this message with elected officials. If Congress doesn't understand our community, they can't stand up for us.

What WSAE Means to Me

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Experience our next "What WSAE Means to Me" video by Tiffany Hanzo Martin, SBI Association Management and WSAE Treasurer. In watching these videos, you will be introduced to members' unique insights, embracing the diverse perspectives within our vibrant community. Be part of the conversation by sharing your own video about what WSAE means to you. Submit your videos to info@wsaenet.org for an opportunity to be showcased on our platform.

2025 WSAE Call for Thought Leaders

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Share Your Vision: Be a 2025 WSAE Thought Leader. WSAE is seeking thought leaders for a variety of educational sessions that will shape our 2025 program year, including the Annual Conference, Next Level Leadership Summit, Art of Association Management Workshop, and Shop Talks. This is your opportunity to educate, inspire, and empower professionals across the association space - whether they are executives, staff specialists, or industry partners.

Fall Issue of the Confluence

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The Washington Confluence Magazine is the official quarterly publication of Washington Society for Association Excellence. Publications are archived here to preserve our history. See editorial calender for submission dates and themes. Articles should be between 750 - 1500 words, and accompanied by high quality images, author name, organization, title. We especially encourage contributions to our Member News regarding job transitions and organization accomplishments. If you've built a new website, launched a new membership drive, added staff, or want to share something unique, this is a great space to do that! Please forward content or questions here.

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Associations work every day to strengthen their members’ capacity to advance their mission. Running an association takes knowledge and skills. It requires current information within our changing society, as well as spaces in which to pause and reflect with others on what that information means for our organizations. Associations also require practical tools to get the job done. 

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