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Fall 2025 Issue of the Confluence

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The Washington Confluence Magazine is the official quarterly publication of the Washington Society for Association Execellence. This issue features a series of article on the impact of artificial intelligence on associations and association management. It also includes a special announcement from WSAE President Monette Anderson. 

WSAE & Associations West Consider Merger

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The Washington Society for Association Excellence (WSAE) Board of Directors has voted to pursue a merger proposal with Associations West (AW). This step begins a member-informed process to explore uniting Washington association professionals with a larger regional network. The proposed merger would expand member benefits, create new volunteer opportunities, and ensure Washington’s continued representation through a regional council.

Shop Talk – Using AI for Marketing and Communications (October 29)

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Artificial intelligence is quickly becoming a practical tool for marketing and communications. Join Jeanette Kebede, CAE, Vice President of Communications & Technology at the Washington Society of CPAs, for a hands-on session exploring how AI can help draft and refine copy, create slides and social posts, and build marketing playbooks. You’ll learn how to guide AI step by step while keeping your brand and organizational voice front and center.

We Didn’t Talk All Year, But Wanna Renew?

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Too often, renewals feel like cold transactions instead of natural next steps. This session shows you how to shift from reminders and postcards to a member-centric approach that builds engagement all year long. Learn a simple framework to boost retention, speed up renewals, and make the process easier for both staff and members.

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Associations work every day to strengthen their members’ capacity to advance their mission. Running an association takes knowledge and skills. It requires current information within our changing society, as well as spaces in which to pause and reflect with others on what that information means for our organizations. Associations also require practical tools to get the job done. 

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