Artificial intelligence is quickly becoming a practical tool for marketing and communications. Join Jeanette Kebede, CAE, Vice President of Communications & Technology at the Washington Society of CPAs, for a hands-on session exploring how AI can help draft and refine copy, create slides and social posts, and build marketing playbooks. You’ll learn how to guide AI step by step while keeping your brand and organizational voice front and center.

Curious about how artificial intelligence can support your marketing and communications work? In this Shop Talk, Jeanette Kebede, Vice President of Communications & Technology at the WSCPA, will introduce practical ways to use AI tools through a series of short demonstrations. From drafting copy to creating presentation slides, Jeanette will show how to guide AI step by step, helping you see where these tools fit into your daily work and how to get the best results.

In today’s digital age with endless distractions, your website should be more than just an online presence – it’s a dynamic marketing tool that you can leverage to drive the growth of your association. This interactive session will showcase the strategies, tips, and tools designed to empower your website to attract and engage prospective members. Join us as we discuss how you can implement these best practices immediately to transform your website and make it your number-one marketing tool.

July 10, 2024 | 12:30 p.m. - 1:00 p.m. | Complimentary - Sponsored by Tulalip Resort Casino and Explore Seattle Southside 

During this 30-minute Shop Talk session with Lance Clark, CAE - Executive Director at Northwest Housing Association. navigate the ever-evolving landscape of financial stability for associations requires a keen focus on enhancing the member experience. As we explore innovative strategies beyond traditional membership dues in this interactive session, we will not only delve into assessing revenue gaps, fostering strategic partnerships, diversifying income streams, and leveraging technology but also emphasize how these endeavors contribute to an enriched member experience. 

During this special 60-minute Shop Talk session, Wednesday October 11, 2023, from 12:30 - 1:30 p.m. with association law expert Jeffrey Tenenbaum, several important legal issues pertaining to the use of AI by associations will be addressed, including: Data privacy, intellectual property, discrimination, tort liability, and insurance. CAE value 1 credit