Struggling to decide whether to fix or replace your AMS? This session gives you a clear decision framework to pinpoint the real source of your technology challenges, weigh the true costs of each option, and build a board-ready case for action. Walk away with practical steps to make confident, strategic choices your staff and members will support.

We know that effective governance is the engine that keeps an association moving forward. Yet many boards get bogged down in tactical details, leaving little time for the big-picture conversations that fuel growth and change. This session explores a practical framework to shift your board from oversight to partnership - helping leaders re-focus their energy, align around shared priorities, and turn tough conversations into opportunities for progress. You’ll walk away with an actionable blueprint to build the high-performing board your organization needs to succeed.

Too often, organizations set goals that sound ambitious in the boardroom but fade in the noise of daily operations. This session demystifies the difference between goals, strategies, and tactics—and reveals what it really takes to follow through. Using real-world models and concepts, we'll uncover how small, smart shifts can drive big results.

In today’s digital age with endless distractions, your website should be more than just an online presence – it’s a dynamic marketing tool that you can leverage to drive the growth of your association. This interactive session will showcase the strategies, tips, and tools designed to empower your website to attract and engage prospective members. Join us as we discuss how you can implement these best practices immediately to transform your website and make it your number-one marketing tool.

The Washington Confluence Magazine is the official quarterly publication of the Washington Society for Association Excellence. This issue includes photos and a recap of the WSAE Convention, held at the Downtown Tacoma Marriott, June 9, 2025. Publications are archived here to preserve our history. See editorial calender for submission dates and themes.