Artificial intelligence is quickly becoming a practical tool for marketing and communications. Join Jeanette Kebede, CAE, Vice President of Communications & Technology at the Washington Society of CPAs, for a hands-on session exploring how AI can help draft and refine copy, create slides and social posts, and build marketing playbooks. You’ll learn how to guide AI step by step while keeping your brand and organizational voice front and center.

Too often, renewals feel like cold transactions instead of natural next steps. This session shows you how to shift from reminders and postcards to a member-centric approach that builds engagement all year long. Learn a simple framework to boost retention, speed up renewals, and make the process easier for both staff and members.

Struggling to decide whether to fix or replace your AMS? This session gives you a clear decision framework to pinpoint the real source of your technology challenges, weigh the true costs of each option, and build a board-ready case for action. Walk away with practical steps to make confident, strategic choices your staff and members will support.

We know that effective governance is the engine that keeps an association moving forward. Yet many boards get bogged down in tactical details, leaving little time for the big-picture conversations that fuel growth and change. This session explores a practical framework to shift your board from oversight to partnership - helping leaders re-focus their energy, align around shared priorities, and turn tough conversations into opportunities for progress. You’ll walk away with an actionable blueprint to build the high-performing board your organization needs to succeed.

Too often, organizations set goals that sound ambitious in the boardroom but fade in the noise of daily operations. This session demystifies the difference between goals, strategies, and tactics—and reveals what it really takes to follow through. Using real-world models and concepts, we'll uncover how small, smart shifts can drive big results.