Curious about how artificial intelligence can support your marketing and communications work? In this Shop Talk, Jeanette Kebede, Vice President of Communications & Technology at the WSCPA, will introduce practical ways to use AI tools through a series of short demonstrations. From drafting copy to creating presentation slides, Jeanette will show how to guide AI step by step, helping you see where these tools fit into your daily work and how to get the best results.

How do you make sure your messages stand out in a world full of competing noise? Join Whitney Chiang, Communications Director for Washington Realtors, for an engaging Shop Talk on the latest strategies and best practices in member communications and marketing on Wednesday, October 1, 12:15-1:00 PM. This online session will highlight current trends, explore what’s working for associations, and offer practical ideas you can apply right away to strengthen your connection with members.

In today’s fast-paced world, members are constantly bombarded with information. How do you break through the noise and ensure your message is heard? Join Whitney Chiang, Communications Director for Washington Realtors®, for a practical discussion on the latest strategies and best practices in member communications and marketing.

This Shop Talk will highlight current trends, explore what’s working for associations, and provide insights you can apply right away to strengthen your connection with members.

In today’s digital age with endless distractions, your website should be more than just an online presence – it’s a dynamic marketing tool that you can leverage to drive the growth of your association. This interactive session will showcase the strategies, tips, and tools designed to empower your website to attract and engage prospective members. Join us as we discuss how you can implement these best practices immediately to transform your website and make it your number-one marketing tool.

The Washington Confluence Magazine is the official quarterly publication of the Washington Society for Association Excellence. This issue includes photos and a recap of the WSAE Convention, held at the Downtown Tacoma Marriott, June 9, 2025. Publications are archived here to preserve our history. See editorial calender for submission dates and themes.