Too often, organizations set goals that sound ambitious in the boardroom but fade in the noise of daily operations. This session demystifies the difference between goals, strategies, and tactics—and reveals what it really takes to follow through. Using real-world models and concepts, we'll uncover how small, smart shifts can drive big results.

Tired of communications that feel polished but flat? This session will show you how to write messages that sound human—engaging, authentic, and true to your association’s values. Learn how to spark real connection with your members while using AI as a creative helper, not a voice replacement.

Discover how associations can guide and support professionals across the full arc of their careers—from entry-level to legacy-building leadership. The Fifty-Year Career Journey introduces a dynamic, association-driven model for professional development, networking, and lifelong learning that makes your organization indispensable at every stage.

Curious about how artificial intelligence can support your marketing and communications work? In this Shop Talk, Jeanette Kebede, Vice President of Communications & Technology at the WSCPA, will introduce practical ways to use AI tools through a series of short demonstrations. From drafting copy to creating presentation slides, Jeanette will show how to guide AI step by step, helping you see where these tools fit into your daily work and how to get the best results.

The Washington Confluence Magazine is the official quarterly publication of the Washington Society for Association Excellence. This issue includes photos and a recap of the WSAE Convention, held at the Downtown Tacoma Marriott, June 9, 2025. Publications are archived here to preserve our history. See editorial calender for submission dates and themes.