The Washington Society for Association Excellence (WSAE) Board of Directors voted in September to create a merger task force to explore a potential merger with Associations West (AW, formerly CalSAE). While this was a difficult decision, we are confident that with your participation, we can determine whether this is the right direction for WSAE. This vote signaled the beginning of an evaluation process, not a completed merger. While the legal structure under consideration takes the form of an acquisition, the intent is to unite Washington professionals with a larger regional network—if members ultimately approve.

Artificial intelligence is quickly becoming a practical tool for marketing and communications. Join Jeanette Kebede, CAE, Vice President of Communications & Technology at the Washington Society of CPAs, for a hands-on session exploring how AI can help draft and refine copy, create slides and social posts, and build marketing playbooks. You’ll learn how to guide AI step by step while keeping your brand and organizational voice front and center.

Too often, renewals feel like cold transactions instead of natural next steps. This session shows you how to shift from reminders and postcards to a member-centric approach that builds engagement all year long. Learn a simple framework to boost retention, speed up renewals, and make the process easier for both staff and members.

Struggling to decide whether to fix or replace your AMS? This session gives you a clear decision framework to pinpoint the real source of your technology challenges, weigh the true costs of each option, and build a board-ready case for action. Walk away with practical steps to make confident, strategic choices your staff and members will support.

The Washington Confluence Magazine is the official quarterly publication of the Washington Society for Association Excellence. This issue includes photos and a recap of the WSAE Convention, held at the Downtown Tacoma Marriott, June 9, 2025. Publications are archived here to preserve our history. See editorial calender for submission dates and themes.