Tired of communications that feel polished but flat? This session will show you how to write messages that sound human—engaging, authentic, and true to your association’s values. Learn how to spark real connection with your members while using AI as a creative helper, not a voice replacement.

Curious about how artificial intelligence can support your marketing and communications work? In this Shop Talk, Jeanette Kebede, Vice President of Communications & Technology at the WSCPA, will introduce practical ways to use AI tools through a series of short demonstrations. From drafting copy to creating presentation slides, Jeanette will show how to guide AI step by step, helping you see where these tools fit into your daily work and how to get the best results.

In today’s digital age with endless distractions, your website should be more than just an online presence – it’s a dynamic marketing tool that you can leverage to drive the growth of your association. This interactive session will showcase the strategies, tips, and tools designed to empower your website to attract and engage prospective members. Join us as we discuss how you can implement these best practices immediately to transform your website and make it your number-one marketing tool.

The Washington Confluence Magazine is the official quarterly publication of the Washington Society for Association Excellence. This issue includes photos and a recap of the WSAE Convention, held at the Downtown Tacoma Marriott, June 9, 2025. Publications are archived here to preserve our history. See editorial calender for submission dates and themes.

Artificial intelligence is transforming how associations serve their members—are you ready? Join us for an Art of Association Management online workshop, sponsored by Explore Seattle Southside, on Tuesday, August 26, 1:30–3:30 PM. Former Amazon executive and Stellis AI CEO Trent Gillespie will share a practical framework to anticipate your future members’ needs and adopt AI effectively using his AI SPRINT model. Packed with actionable strategies and an interactive Q&A, this session is a must for association leaders. Registration is just $25 for members.