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From Strategy to Action

Does your association have a strategic plan that looks great on paper-but struggles to come to life in the day-to-day? What most organizations need isn't another plan-it's a clear, shared playbook for how staff and volunteers lead, collaborate, and move priorities forward. In this interactive session, leadership expert Melissa O'Hara introduces the Organizational Health framework based on Patrick Lencioni's research, with a focus on the Six Critical Questions every team must answer. Participants will see how these questions can serve as a practical playbook to keep staff, boards, and volunteers aligned-even as leadership and committees change. This session will provide a guided worksheet-giving participants tools they can start using right away to create alignment and build healthier, more effective organizations.

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Overcoming Gen AI Frustrations and Challenges for Associations

Generative AI promises game-changing member experiences, yet many associations feel stuck in pilot purgatory—tripped up by data worries, workflow confusion, and a skeptical staff. This energizing session flips frustration into momentum, handing you field-tested playbooks, case wins, and insider tactics your peers already use to unleash AI at scale. You will walk away ready to thrill members, protect data integrity, and unlock fresh revenue streams—without ballooning headcount or burning out teams.

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Modern Communication for Associations

Business communication continues to evolve at an unbelievable rate. In just 25 years, we've seen the evolution from landlines to pager codes to cell phones to smart phones to the cloud. Where are we headed next? How does the next generation prefer to communicate? What are the implications for associations in 2025 and beyond? In this session, the presenter will walk attendees through the communication changes and cultural shifts that drive them in the past, present, and future. Attendees will learn how to more effectively communicate with members, employees, and other stakeholders to improve every key business metric and utilize better communication to thrive.

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The Association Executive's Guide to ChatGPT and AI Tools

[Value: 1.0 CAE credits] This session explores the current landscape of artificial intelligence (AI) tools like ChatGPT, and highlights effective practices for using these technologies with your association. Participants will discover capabilities, current limitations, and techniques for using AI tools to save time and streamline your association’s content creation and workflows.

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