To help WSAE offer tailored programming that aligns with your specific interests and preferences, to go your online member profile and designate the Professional Interest Categories aimed at addressing your evolving needs as an association professional.

According to the 2022 Membership Benchmarking Report issued by Marketing General Incorporated, membership growth continues to be challenging. However, the key to membership growth or to any growth in any organization is to continuously provide your community with more of what they value and less of what they don’t. You can determine that by asking them, running focus groups or performing market research. But in the end, members really value what they’re willing to pay for and that is data that is always available and at your fingertips, if you just know where to look.

This month WSAE's Shop Talk focuses on demystifying the transition from Universal Analytics to Google Analytics 4 (GA4). If you are seeking to maintain your data tracking capabilities, this session is a must-attend event.