You learn in higher education for two, four, six years.
You learn in a professional context for 30 or 40 years.
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The Art of Leadership (10/06/2020)
The Art of “Association” Administration (11/03/2020)
The Art of Knowledge Management & Research (02/02/21)
The Art of Marketing, Public Relations, & Communications (03/02/21)
The Art of Public Policy, Government Relations, and Coalition Building (10/05/2021)
The Art of Membership (11/08/2021)
March 3, 2020: Group Photo
The Art of Programs, Products and Services
Keynote: Corbin Ball, CSP, CMP, DES, MS
Corbin has been named as one of "The 25 Most Influential People in the Meetings Industry" five times by Successful Meetings/MeetingNews magazines. This presentation is about How Virtual and Augmented Reality Will Impact Association Exhibitions and Events. See the state-of-the art products in this rapidly changing technology area and how things will likely develop. Learn how this is playing out for exhibitions and events.
February 4, 2020: Group Photo
The Art of Strategic Management
Keynote: Jeff De Cagna, FRSA FASAE
In August 2019, Jeff became the 32nd recipient of the American Society of Association Executives (ASAE) Academy of Leaders Award, the association’s highest individual honor given to consultants or industry partners in recognition of their support of ASAE and the association community. This keynote is about Why Strategy and Foresight are Not the Same Thing: Associations need both strategy and foresight, and while these two types of essential learning are clearly connected, they are not the same thing. In this century's third decade--the very challenging Turbulent Twenties--it is critical for association decision-makers to develop a clearer understanding of both strategy and foresight, how they are related, how they are different and how to maximize the benefit of both.
November 5, 2019: Group Photo
The Art of Structure & Governance
Keynote: Stephen L. Lamb, CAE
Lamb attained the Certified Association Executive designation in 1997, and (although not a lawyer) taught the association law portion of the CAE Study Program in Chicago for several years. He has addressed the Chicago Bar Association Committee On Associations four times in regard to “practical association antitrust.” In 2012, Lamb attained the Master Facilitator designation from the Leadership Access Institute, Richard Barnes, President.
This keynote is about learning association governance best practices useing anecdotes, horrible examples and the occasional legal case to communicate the importance of getting this stuff right. A custom WSAE version of a "Best Practices Review" workbook was provided to participants.
October 1, 2019: Group Photo
The Art of Membership
Keynote: Sheri Jacobs, FASAE, CAE, Avenue M Group
Shari is the author of The Art of Membership, co-editor and a contributor to ASAE’s best-selling membership book, Membership Essentials (ASAE 2007 and 2015) and author of the ASAE marketing book 199 Ideas: Powerful Marketing Tactics That Sell (ASAE 2010).
This keynote is about learning how to ensure your organization remains nimble and is able to quickly adapt to a changing landscape, and the five essential characteristics needed to ensure your organization can recruit and retain members well into the future.