Most people say the #1 Benefit is to actually be there.
The Art of Membership
Keynote: Sheri Jacobs, FASAE, CAE, Avenue M Group
Value: 4 CAE Credits (total program)
As the founder of Avenue M Group, Sheri Jacobs, FASAE, CAE, is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author of Pivot Point: Reshaping Your Business When it Matters Most and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a unique firm that helps associations achieve their goals.
She is the author of The Art of Membership, co-editor and a contributor to ASAE’s best-selling membership book, Membership Essentials (ASAE 2007 and 2015) and author of the ASAE marketing book 199 Ideas: Powerful Marketing Tactics That Sell (ASAE 2010).
This keynote is about learning how to ensure your organization remains nimble and is able to quickly adapt to a changing landscape, and the five essential characteristics needed to ensure your organization can recruit and retain members well into the future.
Your Website Has to be More Than Just a Pretty Face in Cyberspace
Pia Larson, Chief Imagaination Officer, Fingerprintmarketing.com
I’m straight-up obsessed with making you look good — like, really reaaaaaallly good. It’s true and I can prove it because hundreds of satisfied clients say so. Whether you want to grow your business, increase profits, or go automated, my team and I know how to get you there. I grew up on St. Croix in the U.S. Virgin Islands and got to travel the world. This gave me a creative “go get ‘em” outlook on life and in business. I view the world and all of humanity as colorful and epic — each person has their own unique fingerprint, and every person needs to connect with others in a very real way. As you can imagine, there wasn’t a whole lot of room to let this creative genius out when I worked in the corporate world. So, in 2006, my free spirit and I up and left the Land of Cubicles in search of something more. Something bigger. Something that would change the world…
Tools for Associations: