2022 Convention Tulalip


June 8-10, 2022

The WSAE Annual Convention is the premier networking and educational event of the year for Washington association community. Association executives and industry suppliers gather formally and informally, to discuss the most important trends and traditions in association management.


WSAE is eager to meet in peson, face to face. Please know the health and safety of our members and their families are our highest priority.  We will be following all state and local guidelines when we meet in June and will post here should there be updates to health practices for meeting in person. 

Extending a warm welcome to esteemed members and guests who travel to gather and learn

Meet our presenters and view full program of activities.

[View Program]

Connect with your group in advancing association excellence

The place to learn and thrive is here.
Early bird extended thru June 3

The Tulalip is 100% non-smoking and vape free space

Call to reserve your room (866) 716-7162 and reference WSAE 2022 Convention


 Wednesday June 8, 2022

11:00 a.m. - 3:00 p.m. Deep Dive on Workforce, Ani Geragosian, ReVerb
4:00 p.m. - 6:30 p.m. Welcome Cafe
5:30 p.m. - 6:30 p.m. First Timers Reception
6:30 p.m. - 8:30 p.m. Welcome Reception
8:30 p.m. - 10:00 p.m. After Hours

Thursday June 9, 2022

7:30 a.m. - 8:30 a.m. Breakfast & Welcome/Opening with James Madison 
8:30 a.m. - 9:30 a.m. Bring Joy to Life in DEI, Valerie Hope
9:30 a.m. - 10:00 a.m. Break
10:00 a.m. - 12:00 p.m. ASAE Research Foundation Foresight Works
12:00 p.m. - 1:00 p.m. Lunch 
1:00 p.m. - 2:30 p.m. ASAE Research Foundation Foresight Works
2:30 p.m. - 3:00 p.m. Break
3:00 p.m. - 4:00 p.m. Events I: The State of Meetings in 2022 and Beyond, Panel
4:00 p.m. - 4:15 p.m. Break
4:15 p.m. - 5:00 p.m. How to Bring DEI into Your Organization, Kevin Henry
5:00 p.m. - 6:30 p.m. Silent Auction/Slots Competition & More
6:00 p.m. - 7:30 p.m. Dinner & Silent Auction Closing
7:30 p.m. - 10:00 p.m. After Hours Hospitality Suite

Friday June 10, 2022

7:30 .a.m. - 8:30 a.m. Breakfast
8:30 a.m. - 9:15 a.m. WSAE Business Meeting
9:15 a.m. - 9:30 a.m Break
9:30 a.m. - 10:30 a.m. Events II: The Role of Associations in Cultivating Community, Panel
10:30 a.m. - 10:45 a.m. Break
10:45 a.m. 12:00 p.m. Ethical Leaders Listen for Greatness, Valerie Hope
12:00 p.m. - 12: 05 p.m. Closing Slide Show

Valerie Hope, Texas

Bring Joy to Life in DEI

Opening session

Traditionally, many initiatives related to diversity, equity, and inclusion are deeply rooted in legal compliance. Addressing these initiatives powerfully keeps an organization moving forward. Sometimes just those three words: diversity, equity, and inclusion generate tension and fear for leaders. This can lead to complicated emotions and uncertainty in how to initiate meaningful conversations. The antidote to this tension and fear is JOY! Joy is the key ingredient that ensures leaders not only comply, but also sustain a culture that embraces diversity, equity, and inclusion.

Joy comes from harnessing the power of the human spirit when we commit to creating a culture of curiosity and connection between people. This is the ingredient that deepens the efficacy of systems and processes. Joy has the power to transform the inner world of the people those same systems are designed to impact. In this session, participants will:

  • Identify and disrupt habits and patterns that prevent them from being effective in communication
  • Identify ways to enhance psychological safety for themselves and others
  • Confidently expand their network and collaborate as allies
  • Develop the confidence to work in cross‐cultural teams

Ethical Leaders Listen for Greatness

Closing session

Hallmark: “If we can’t see eye to eye, let’s see heart to heart”
While most communication programs focus on developing leaders’ ability to express themselves in speech, the more subtle
communication skill of listening is often left to chance. Especially as leaders are engaging in conversations that may generate some tension and uncertainty. How can leaders expect to effectively address the needs of stakeholders and create relevant and effective strategies to address those needs without mastering powerful listening skills?

Listening generously, while suspending judgment is the most critical skill needed to build trust and community. This session integrates mindfulness, conflict resolution, and improv practices to address this need and prepare to shift how leaders connect with others in meaningful ways. In this session, participants will:

  • Develop awareness and presence in conversations
  • Identify others’ needs through verbal and non‐verbal communication
  • Prepare language and behaviors that create inclusion
  • Practice connecting in more meaningful ways with others

ASAE ForesightWorks

A World Reshaped by Covid

ASAE ForesightWorks is a deliberate, evidencebased research program and emerging line of products to provide association professionals with a continual stream of intelligence about the changes facing the association industry, including:

  • regularly updated action briefs;
  • tools for applying insights from the research in your association;
  • guidance in performing environmental scans; and
  • opportunities to engage with peers around the research.

Ultimately, the program’s mission is to empower association leaders to create a culture of foresight in their associations and to lead their organizations confidently into the future.

Dr. Sharon Moss, Washington DC

President at ASAE Research Foundation
Foresight Works

Dr. Moss serves as President and Chief Research Officer of the ASAE Research Foundation, where she directs the Association's development, research, and knowledge dissemination efforts. She leads the development and implementation of a robust and multi-faceted research agenda that addresses the organization's market and industry research needs and advances applied and scholarly knowledge in association management. She received her Ph.D. and Masters Degree in speeach-language pathology, with and emphasis in cognitive neuroscience from the University of Florida and a Bachelor's Degree in biology from South Carolina State University. Dr. Moss' professional career has included association management, research administration, and clinical research in both academic and biomedical research settings. She currently serves as Vice President of Standards and Ethics in Speech-Language Pathology and on the ASHA Board of Directors and is a Fellow of the American Speech-Language-Hearing Association.

Andrea Wieters, Washington DC

Senior Manager of Industry Research and Research Engagement Strategist
Foresight Works

Andrea manages research projects in the ASAE Research Foundation focused on industry-wide association best practices. She also manages two grant programs for the Foundation - the Scholarly Research Grants and the Sal Martino Grant for Diversity, Equity and Inclusion Research - and strategizes opportunities for the community to engage with research findings. As a member of ASAE's IdeaGen Team and Internal Racial Injustice Team, Andrea is passionate about social equity issues and developing places for freedom of thought and expression. She holds a degree in public policy from the University of Maryland and is a proud Clemson University alum.

Bob London, CAE, Missouri

Chair ASAE ForesightWorks Advisory Group
Foresight Works

Bob is serving in his 20th year as the National Executive Director of Alpha Phi Omega. He has over 37 years of association management experience. Additionally, he serves as CSO of the Alpha Phi Omega Endowment (Foundation). Bob received a Certificate in Strategic Foresight from the University of Houston. He is very involved in the association management community and has led trainings, seminars, and workshops for numerous boards of directors, staffs and conferences. He currently is serving as Chair of the American Society of Association Executives (ASAE) Research Foundation ForesightWorks Advisory Committee and just completed a three-year term as the ASAE Research Foundation Committee. He is a member and past president of the Kansas Society of Association Executives. He loves sports and volunteering with organizations that benefit children.

Events I: The State of Meetings in 2022 and Beyond

After months of virtual meetings associations are returning to in-person and hybrid meetings. Our panel will discuss emerging trends and best practices for hosting meetings in the age of COVID. Topics include hybrid meetings, masking and vaccination guidelines, and shifting attendee expectations for meeting in 2022 and beyond.

Events II: The Role of Associations in Cultivating Community

Associations exist to serve the collective interests of their members. In addition, many associations have also served as platforms for building community and socializing. For many, engagement with peers is a paramount reason for association membership. Our panel will discuss the ongoing role of associations in building community amoungst its members and how this work must evolve based upon member expectations, increasing diversity, and technological innovation. The panel will also discuss the role of WSAE in cultivating community.

Kevin Henry, Bellevue WA

How to Bring DEI to Your Organization

You don't need to have experience working in the DEI space to start an initiative at your organization. However, it does take time and effort, and you won't see improvements to your organization overnight. In this session, learn how to develop and refine DEI within your organization, as well as how DEI can be folded into the mission of your organization.


Convention Task Force
DeAnn Hartman, Hartmanagement, Inc | Co-Chair
Cheryl Dierich, Tulalip Resort Casino | Co-Chair
Lara Watkins, Visit Tri-Cities
Darla White, Seattle King County Realtors

Education Committee
Tiina Freeman, CAE, Northwest Wall & Ceiling Bureau
Sydney Isaac, CAE, MBA
Brett Hartman, Hartmanagement, Inc.
Kathleen Jensen, CMP, King County Bar Association
Jeffrey Wilcox, Third Sector Company