The purpose of the WSAE Annual Convention is to be the premiere networking and educational event of the year for Washington association industry.  Association executives and industry suppliers gather formally and informally, to discuss the most important trends and traditions in association management.  Speakers with broad and diverse backgrounds travel from near and far to participate and share their expertise and inspiration.

Attend the WSAE Annual Convention for thought provoking and inspirational experiences that carry long lasting value this year and well beyond.

Total CAE credits 10.75 

Wednesday = 4
Thursday = 3.75
Friday = 3

How to Avoid Roaming Charges
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  • Step 2: Turn off data roaming in your settings.

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Iphone: Setting>Cellular:Data Roaming Off

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9-hole scramble golf tournament

  •  $61.85 includes cart and all taxes. For more information or to register contact Jeff Bowe, Experience Olympia & Beyond, at jeffbowe@visitolympia.com

Pre-Convention Deep Dive

  • Deep Dive member $149/Non-member rate $179 - After 4/26 add $25
  • Deep Dive & Convention member combined special rate is $524/Non-member rate $704 -  After 4/26 add $52 

Convention Registration Options

Full Convention registration includes Wednesday welcome reception, Thursday continental breakfast, lunch and dinner; Friday continental breakfast and lunch.

  • Full Convention Member $425 /Non-member rate $575 - after 4/26 add $42
  • Full Convention Member - 2nd person from same organization $360 

One Day options:

  • Thursday Only (Includes Thursday breakfast, lunch & dinner) $315 
  • Friday Only (Includes Friday breakfast & lunch) $179 

Additional Ticket options: Must be accompanying a registered attendee

  • Wednesday reception/additional ticket: $24 
  • Thursday dinner/additional ticket: $48
Wednesday, May 31, 2017 Thursday, June 1, 2017 Friday, June 2, 2017
9:00 am start: 9 hole golf tournament, Semihamoo Golf Course  7:00 am - 8:30 am: Continental Breakfast 7:00 am - 8:00 am: Continental Breakfast
1:00 pm - 5:00 pm: Pre-convention Deep Dive 8:30 am - 9:15 am: Opening Keynote 8:00 am - 9:00 am: Sessions
6:30 pm - 8:30 pm: Welcome Reception 9:30 am - 10:30 am: Sessions 9:15 am - 10:15 am: Sessions
8:30 pm - 10:00 pm: After Hours! 10:45 am - 11:45 am: Sessions 10:30 am - 12:00 pm: Brunch/Closing Keynote
  11:45 am - 1:15 pm: Business Lunch & Awards Program  
  1:15pm - 2: 15 pm Keynote  
  3:00 pm - 5:00 Bunco mixer/silent auction closes  
  5:15 pm Buses depart for off-site dinner  

Thursday, June 1, 2017

8:30 am - 9:15 am

Opening Keynote

How to Have a Great Day Every Day!
Steve Beck, Beck Seminars

Learning Objectives:

  • An ARMY Ranger technique that gets them through tough situations
  • How important having a great day every day is in their success
  • Five things they can do to have a great day every day
  • How to go from negative to positive by doing one simple exercise

‘How to Have a Great Day Every Day!’ is about having participants realize that if they have a Great Day Every Day, everyone around them will benefit as a result. Participants discover that their job is not just a job, but in fact a performance on ‘How to Be Their Best Every Day by Having a Great Day Every Day!’      This session gives the participants the knowledge that they set the tone for every interaction and provides the insights and methods that will assist them in understanding their ability to make a positive difference on a daily basis in every interaction.  The participants are given the understanding and tools to change their attitude and mindset so that they can make their day flow smoothly with their customers, coworkers, family and everyone in their life.


Thursday, June 1, 2017
9:30 am – 10:30 am


Lead Like a Coach and Move Your Team to Winning Results
Dean Savoca, M.Ed., BCC, Savoca Performance Group

Learning Objectives:

  • Explore how to transform yourself from a manager to a coach
  • Discover the key skills to becoming an effective coach
  • Identify the six steps required for a successful coaching conversation

Business leaders often draw their motivation from inspiring coaches.  Great coaches have the ability to push their teams beyond what they think possible to achieve winning results – again and again.  Coaches hold players accountable – whether the team wins or loses.  The fact is that employees who clearly understand expectations and know they’re accountable, enjoy a higher level of job satisfaction, stay longer and produce better results.  It’s about how you approach relationships and critical conversations with accountability that drives performance.  Based on the findings from nearly 10,000 coaching sessions with executives, managers and business owners, this session will reveal the mindset and tools to influence and lead effectively.

Professional Development

Spinach in Your Client's Teeth and Other Etiquette Dilemmas
Arden Clise, Clise Etiquette

Learning Objectives:

  • How to handle the most common etiquette dilemmas to be more confident, comfortable and successful in business and social situations
  • How to mingle at receptions, events and conferences with ease
  • How to navigate the placesetting at a business or social meal, use server codes to signal your eating status and eat with grace
  • How to make a great impression through your handshake and introduction even when you've forgotten someone's name

Have you ever wondered what to say to a client with spinach in her teeth or which bread plate is yours at a crowded table? Maybe you’re not sure how to introduce someone whose name you forgot. Perhaps you wonder how to gracefully exit a conversation at a networking event.  In this interactive presentation, these questions and more will be addressed. You will learn practical skills you can use immediately to feel more confident and at ease in many business and social situations.

Event Planning

Great Ideas- PechaKucha Style
John Cooper, Yakima Valley Tourism and six industry presenters

Learning Objectives:

  • Provide issues and how they were solved in a quick format
  • A program format that entertains and keeps audience interested
  • Learn some new stuff to use back home
  • Be inspired and have fun

Ready for a fast pace, fun and informative session with great ideas? PechaKucha 20x20 is a simple presentation format where each presenter will show 20 images, each for 20 seconds.  During this time they'll talk about what you're watching on the screen. That's about seven minutes per presenter.  It's like an elevator pitch, but a bit longer.  The idea, though, is the same: short, concise presentations with images not charts, bullet cluttered PowerPoints or lots of words. It could be about a project, a new program, an idea they're exploring, a new website...any number of exciting ideas for you to explore. Due to their brevity of each program, we don't want to give the topics away by describing them. Just come and be blown away!


Thursday, June 1, 2017
10:45 am - 11:45 am


Building and Energizing Your Team To Achieve and Exceed Your Association's Goals
Scott Hildebrand, Starboard Startegies, LLC

Learning Objectives:

  • What to screen for in building a team
  • How to communicate so your team is informed and energized
  • How to get everyone rowing enthusiastically in the same direction
  • How to manage conflict in small groups without losing sight of your strategic objectives

Have you ever wondered why some teams are extraordinarily effective and why some are dysfunctional?  Why do some organizations work like fine-tuned machinery while others struggle to turn gears?  This presentation will shed some light on why some teams succeed and others don't. allow attendees to hear about best practices in team building while sharing some of their best and worst experiences on and with teams.  If you are an association executive, you manage a team, perhaps several. You likely have a volunteer board, standing committees, ad hoc committees and probably some staff. Getting the right people into the right jobs with the right guidance to perform enthusiastically is a trick you will need to master to be a success in association management.    In this presentation, you will learn how to recruit the right players to play the right positions and how to communicate effectively in group settings so everyone knows the objectives of the organization. You will also leave with some better ideas about managing the small group dynamic that is efficient and effective when things work; it's uncomfortable and depressing when the dynamic is allowed to undermine objectives.

Before the MBA, Scott worked in politics as a campaign manager, communications director and grassroots coordinator for campaigns across the nation.    A frequent speaker, Scott has presented to several organizations, including The National Association of Homebuilders, The American Society of Association Executives and others on organizational dynamics, communications and advocacy.

Professional Development

Time Management-Fitting a 10 hour day into 8 hours
Steve Beck, Beck Seminars

Learning Objectives:

  • Three easy steps to being more focused and productive
  • The #1 rule of Time Management
  • 20 successful time tips
  • The importance of delegating

The Time Management Workshop is about getting a lot more completed in the same amount of time. Participants discover that by stopping and observing their workday, they find pockets of time in every day in which time is wasted. They will realize the importance of how to say “No” without offending anyone and how to handle interruptions before they happen.

Event Planning

The Ten Things Your Venue or Meeting Planner will Never Tell You

Meeting planner and sales professional work together to create flawless meetings in a variety of settings. While the relationship is a partnership, and each needs the other, there are some things that neither likes to tell the other.  During this session, learn ten things that meeting planners rarely tell the sales professional at the hotel or venue of their choice, and learn the ten things sales professionals do not immediately offer up to meeting planners.  Just when you thought they had told you everything, you find out there are ten things they didn’t!

Rob White, Director of National Sales, Riverhouse on the Deschutes, and Brenda Orffer, Director of Member Services for Washington Health Care Association, will provide insight on what hotels and venues and meeting planners opt to keep their lips sealed.  This unique approach to enhancing your negotiation skills will reveal how what is not told can be just as significant as what is.


Thursday, June 1, 2017
1:15 pm - 2:15 pm

Branding Your Association Culture  - Thursday Keynote

Jaime Nolan

"Have you considered the difference between staff culture versus membership culture? The two go together but don’t always look the same. Understanding and being intentional about establishing culture within the staff and also within the membership will impact employee retention and membership satisfaction. During this luncheon keynote, hear from Deep-Dive presenter, Jaime Nolan as she discusses at a high level how Branding Your Association Culture can strengthen the brand and perception of your association, membership satisfaction and employee retention."        


Friday, June 2, 2017

8:00 am - 9:00 am


Associations Changing the World
Roger Becker, Coastal Hotels

Learning Objectives:

  • Creating new opportunities to connect
  • Discovering best practices for dynamic events

This presentation will discuss in detail specific examples on how associations can better show their members how to connect and create new professional relationships and opportunities, develop better, engaging meetings and engage in new ways to give back that can widen the interest in the overall organization.

Professional Development

How to be More Persuasive, Productive and Happier at Your Job
Shari Storm, Category 6 Consulting

Learning Objectives:

  • Three best practices for excelling during times of change
  • Hear case studies on the best way to stay motivated and help others be more productive
  • Tips for better communication within your team as often small changes in the way we interact with others can bring big results
  • Various ways to enjoy your job more and to help your team enjoy theirs

Learn techniques to help others – and yourself – cope during times of change. All workplaces are constantly evolving. If you can grow with your company, you’ll stand out as an exemplary team player and leader.  Learn the art of motivating others – and yourself – to be more productive, more effective and to enjoy your job more.  Become an asset to your company and become more successful in your career.  Learn how to put your best foot forward both online and in real life. We’ll discuss tips on acting with grace so that you stand out – in a good way!  This lively and interactive presentation is great for people at all levels of an organization.

Event Planning

Everybody Hates AV.  There, I Said It.  Now, Let’s Fix It!
Stephen O'Connor, O'Design Productions and Consulting

Learning Objectives:

  • Gain an overall understanding of the perplexing world of AV
  • Learn some of the most important basics in planning for AV – venue considerations, shopping for vendors and labor
  • A better understanding of the fine print of venue and AV contracts and how to adjust them to satisfy your meeting’s objectives and budget

Talk to any group of meeting planners or association executives who have to deal with meetings and conferences and they’ll tell you that one of the most frustrating elements of planning and executing any conference is the AV.   From planning to budgeting to on-site issues, AV is what often keeps them up at night.  It’s mysterious and complicated.  It’s changing all the time.  It’s expensive, and frankly, it can make or break an event.  The flip side is, AV can add sizzle and create an emotional connection between your event and message and your audience.  It can take the overall impression of your conference from “met expectations” to “mind blown”.   But how do you harness the beast that is AV?  In this interactive session, AV and event producer Stephen O’Connor will unlock some of the basic mysteries of AV in order to improve your overall knowledge and control.


Friday, June 1, 2017
9:15 am - 10:15 am


Accelerate Your Problem Solving
Kevin May, Sticks LLC

Learning Objectives:

  • Recognize the warning signs that you are asking the wrong question
  • Employ techniques to hone in on the right questions to ask
  • Better use the resources and talents of your team to accelerate problem solving
  • Practical solutions in today's workplace

When trying to address a new issue or challenge facing your business, are you asking the right questions?  When facing new situations, it’s easy to fall into the trap of jumping into action based on our history and expertise.  But what if you aren’t asking the right questions before you begin to problem solve?  It wastes time and money and ultimately may not fix the issue.  Better to do some work up front to get the right questions framed so that the answers can accelerate you to a solution.

Professional Development

IMPROVE Your Presentation Skills…with IMPROV!
Eris Weaver, Graphic Facilitator & Group Process Consultant

Learning Objectives:

  • Increased confidence when speaking or presenting
  • Greater self-knowledge and body awareness
  • Toolkit of ideas and practices for ongoing self- and team-development

Whether you are an association professional advocating for your members or a sales rep promoting your product or service, success depends upon the ability to present your message with confidence, clarity and ease. Memorizing speeches or preparing PowerPoint slides can only take you so far. When you run into a potential member or client in an unexpected place and time, you  have to be able to wing it!  In addition to improvisation games and  exercises, this workshop will include “homework” assignments designed to help you hone your message and deliver it clearly and effectively, anywhere, anytime!  Participants will learn – and PRACTICE: Warm-up exercises to relax and energize, using body posture and language to create & convey confidence, vocal techniques, including how to project and simplifying your message so anyone can understand it.  Our motto for the day will be: “Don’t work at it, PLAY with it!”

Event Planning

Untangling The Web for Associations & Non-Profits
Dave Parkhurst, GreenHaven Interactive

Learning Objectives:

  • Reduce confusion about modern web best practices
  • Discuss the priority order for associations of web, social media, search engines, directories and reputation management
  • Review member management web communications strategies and best practices
  • Review Web Security concerns for associations and members

Greenhaven Interactive welcomes you to the information packed “Untangle the Web for Associations” where we’ll show you many of the interesting and practical ways you can implement all the web has to offer for your organization and your members.  You'll learn the current, best practices for website marketing, social media engagement, search engine optimization and reputation management.  You'll walk away with a prioritized outline of what to do first, second and third. In addition, Dave will present critical information about web security in the ever worsening internet climate. All of this information will be fresh, engaging and fun! Get your questions answered by a 20-year web marketing veteran than has worked with associations, businesses and non-profits throughout the Northwest since the beginning of the commercial internet!

Closing Keynote

Life-Work Balance
Steve Beck, Beck Seminars

Learning Objectives:

  • 12 action steps to ‘create balance’ in their everyday life
  • The fundamental secrets of all successful people
  • 10 tips to ‘reduce stress’ at home and at the office
  • How to create mental/physical balance so they are more present in every moment of the day

Technology is supposed to make our lives easy.  Last century, inventions like the washing machine, vacuum cleaner and dishwasher promised to give us more free time and a better quality of life. The same guarantees are now being made for the latest computer systems, newest social networking website and even our trendy smartphone.  Unfortunately, these advances will do exactly what the gadgets before them did: take away from our leisure time.  If you’re like most of us, life moves faster and is more complex now than just five years ago.  E-mail, BlackBerrys and cell phones have blurred the lines between your work life and personal time by making you constantly accessible.  Sadly, many people mistakenly believe that this is necessary to get more accomplished and advance their careers. Life/Work Balance is about learning how to structure your life to improve your attitude, mood and performance both personally and professionally.


DEEP DIVE - Pre Convention
Branding Your Association Culture

Jaime Nolan, CAE, CGT

“Have you considered the difference between staff culture versus membership culture? The two go together but don’t always look the same. Understanding and being intentional about establishing culture within the staff and also within the membership will impact employee retention and membership satisfaction. Join us to learn how Branding Your Association Culture can strengthen the brand and perception of your association, membership satisfaction and employee retention.” During this deep-dive workshop, attendees will review case studies and examples, as well as participate in exercises that will help them take a deep look at their association culture and identify themes, opportunities and next steps. After leaving this workshop, attendees will:

  • Understand the multiple facets of association culture
  • Learn how branding your culture impacts membership satisfaction and employee retention
  • Leave with steps to take to build your association culture brand

How to Have a Great Day Every Day!
Opening Keynote

Steve Beck, Beck Seminars

‘How to Have a Great Day Every Day!’ is about realizing that if you have a Great Day Every Day, everyone around you will benefit as a result. Discover your job is not just a job, but in fact a performance on ‘How to Be Your Best Every Day by Having a Great Day Every Day!’

Steve is recognized as an outstanding Keynote Speaker, Motivator, Instructor and Consultant. His seminars are lively, informative, funny and insightful. His knowledge stems from a 20-year career at Management and Vice President level. Steve challenges his audiences to go for it 100%, in their personal life and at work. His message stays with his audience for a long time as he talks about how important the effect they have on others, the importance of setting goals, and being their BEST everyday! Steve is the author of the book, ‘How to Have a Great Day Everyday!’ & ‘Leave Your Funk at the Door’ and has plenty of hands-on experience helping businesses, schools, associations and organizations reach and sustain excellence.

View All Speakers

Sponsorships available until filled.

  • Golf Tournament - Olympia, Lacey, Tumwater Visitor and Convention Bureau
  • Deep Dive Pre-Convention, Washington State Convention Center  
  • Welcome Reception, Semiahmoo
  • After Hours Post Reception, The Bellevue Bunch 
  • Opening General Session, Visit Tri-Cities 
  • Session Room Host - Northern Quest
  • Business  Lunch Meeting/Awards Program, Yakima Valley Tourism 
  • Thursday Afternoon Keynote - Great Wolf Lodge
  • Afternoon Break, Meydenbauer Center
  • Name Badge, Meydenbauer Center 
  • Welcome Amenity, Red Lion Hotels
  • Closing General Session and Brunch, Snohomish County Tourism Bureau  


  • Guest Room Turn Down Amenity/Thursday - $500
  • Lounge 
  • Customize Your Sponsorship - Always Available!

How to Reserve Your Room 

$139 Single/Double (applies to Classic King, Queen, Deluxe King and Deluxe Queen)
Use code WSAE2017 when booking online

Go to the make a reservation and click on check availability, put the code in the far left box under Group Code along with the dates of stay and then hit continue. The Washington Society of Association Executive rates will appear.

Or call (855) 917-3767 and book under the Washington Society of Association Executives with the same code of WSAE2017. 
Deadline for this special rate is Sunday, April 30, 2017.


Jeff Lovell, AAM
Automatice Service Association Northwest
WSAE Convention Chair


Michelle Mills Clement, CAE, Commercial Brokers Association
WSAE Convention Education chair



Jeff Bowe, Olympia, Lacey, Tumwater VCB
Tish Gasparich, Flooring Association Northwest
Lena Mendiola, Washington Public Utilities Districts Association
Brenda Orffer, Washington Health Care Association
Tracy Thornton, Lynnwood Convention Center
Rob White, Riverhouse on the Deschutes


"Time to Be The Ball."

Join WSAE friends and colleagues at the Arnold Palmer-designed Semiahmoo Golf Course, May 31, 9:00 am for a 9-hole scramble golf tournament…FIRST EVER for the WSAE Annual Conference. Win an overnight stay with breakfast for four and a $50 lodge credit at Great Wolf Lodge AND MORE!

All skill levels are welcome.

For more information or to register contact Jeff Bowe, Experience Olympia & Beyond, at jeffbowe@visitolympia.com
Wednesday, May 31
9:00 am - 9 hole scramble
Semiahmoo Golf & Country Club
8720 Semiahmoo Pkwy 
Blaine, WA  98230-5714
Cost: $61.85 includes cart and all taxes.