2024 Convention 2

DESCRIPTION

The association-to-member experience – how do we connect with members, make them feel valued, and serve a purpose in their professional lives? Learn about KCBA’s recent efforts to expand its membership to nontraditional groups previously excluded.  To do so, KCBA considered the following questions: Who do we serve, what limits have been placed on membership in the past (and why), and what changes would be necessary if new groups were permitted? We will consider several scenarios for expanding (i.e., within the confines of existing bylaws vs. bylaw amendments) and what other factors an association should examine before making membership changes.

After the presentation, we’ll break into small groups to discuss our own challenges and successes in cultivating membership and member relationships. We’ll then come back together as a full group to share the highlights of our discussions.

Learning Objectives:

1. Participants will be able to identify and analyze steps to grow membership by including nontraditional audiences.
2. Participants will increase their range of options to adapt to the changing association-to-member relationship.

Cameo Presenter: 
Bridget Schuster, Member Services Director, for the King County Bar Association

Bridget Schuster is an attorney and the current Member Services Director at the King County Bar Association.  In her role, Bridget supervises several programs including membership.  Bridget is relatively new to Association work, having joined KCBA in January 2023.  She is happy to be here! 

Facilitator: 
Tom Hurdelbrink, CAE: Tom Hurdelbrink, CAE: Having served as the President and CEO of the Northwest Multiple Listing Service (NWMLS) since 2008, Tom Hurdelbrink started a new chapter in his life earlier this year forming Hurdelbrink Consulting, LLC. Tom has extensive executive leadership experience with a focus on strategic thinking and direction, organizational leadership, as well as process improvement and communications. With a wealth of staff resource experience and years of relationship-building with his Boards’, Tom appreciates the nuances and challenges inherent in managing human resources within diverse and dynamic organizational settings. Additionally, he served as WSAE’s 2014 President.