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The indispensable resource for advancing the careers of association management professionals and strengthening the associations they lead.

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STRATEGIC MANAGEMENT ARCHIVE

Every session strengthens your knowledge as an association professional!

Most people say the #1 Benefit is to actually be there.

February, 2020
The Art of Strategic Managment
Keynote: Jeff De Cagna, FRSA, FASAE

Jeff is an author, speaker and advisor for associations and non-profit organizations across North America and around the world. He is a Fellow of the Royal Society of Arts (UK) and a Fellow of ASAE: The Center for Association Leadership. Jeff served on the ASAE Board of Directors from 2007-2010, serves as immediate past chair of ASAE’s Key Consultants Committee and as a member of the ASAE 2020 Centennial Task Force. 

This keynote is about Why Strategy and Foresight are Not the Same Thing: Associations need both strategy and foresight, and while these two types of essential learning are clearly connected, they are not the same thing. In this century's third decade--the very challenging Turbulent Twenties--it is critical for association decision-makers to develop a clearer understanding of both strategy and foresight, how they are related, how they are different and how to maximize the benefit of both.

February 2020
Association of Washington Business and Washington Realtors share strategies and successes with recent re-branding initiatives.


Jason Hagey, Vice President, Communications
Association of Washington Business

AWB BRAND REFRESH: THE ASSOCIATION OF WASHINGTON BUSINESS (AWB) is the largest and best-known business advocacy group in the state of Washington. After a leadership change, a new mission and vision, and the development of a new strategic plan, the organization was ready to update how it communicated its story to the marketplace. DH collaborated with AWB on a rebranding effort focused on bringing its new vision to life.



Michell Hage, CEO, DH: An Advertising, Public Relations and Branding Agency
Powerpoint presentation

Michelle helps clients across a broad range of industries use strategic communications to meet their business goals. She has experience in public health, health care, education, association, corporate and energy sectors as well as brand initiatives across industries. An expert in social change marketing, Michelle has helped clients drive behavior change on topics ranging from substance use prevention and safe medication storage to immunizations and chronic disease. She also works with clients on advocacy programs, marketing initiatives, strategic planning, issue management and crisis communications. 


Steve Klaniecki, Director of Communications & Marketing
Washington Realtors

For your convenience, we've created a download page for the new Washington Realtors® logo(s), as well as, the branding guidelines provided by out design agency, DEI Creative.